Name: Felix Pilgrim
Project: Danshan Product Shoot
Competition Series: Collaborate More '22
Redefining Menswear
In this striking collaboration with Danshan, Felix captured the brand’s vision of rethinking traditional gender norms in fashion. Each frame explores the evolving dynamics of masculinity, blending elements of softness and strength. From the sculptural lines of the garments to the layered compositions of the shoot, Felix’s imagery challenges convention while inviting reflection. The muted pastel backdrops and delicate textures highlight the intricate details of Danshan’s designs, creating a series that feels both intimate and avant-garde—a true celebration of contemporary menswear reimagined.
The Intersection of Fashion and Identity
Felix’s ability to tell a story through his lens shines in this series, where every pose and angle feels intentional. Working closely with Danshan’s designs, he brought to life a narrative about individuality and transformation. The juxtaposition of bold tailoring and playful props, like the antique rocking horse, infuses the imagery with both nostalgia and modernity. Felix’s work speaks to a new era of fashion—one where identity is fluid, boundaries are blurred, and self-expression takes center stage.
Credits
Photographer/s: Felix Pilgrim
BTS Photos: C•LAB Team
Model/s: Benedict Welch
Location: London, United Kingdom
